Can you think of anyone who has an extraordinary knack for launching successful new businesses? That would be Cole Diamond Toronto, that is who. To say that Iain’s debut in the business world was a gentle entry would be quite an understatement–especially in Toronto.Want to know how the guy is able to do this? Let’s explore

 

The first point for discussion must be risk-taking. Think of risk as diving intounknown territory–scary and exciting at the same time. This is precisely the atmosphere from which businessmen can well make money. Did Cole alwaysplay it safe? Not for a moment. He attacked and overcame difficulties,metaphorically speaking.

But bravery alone is not enough.It must be coupled with a kind of creativity that turns what is humdrum into something extraordinary. Suppose you think of yourself as anartist, doing something very special that no one has thought of before.Anything but creativity brings the opposite results: not only can it have abad effect on your career but it is an absolutely required skill if you wantto remain competitive and successful.

Naturally, you cannot succeed all by yourself. Learning from others is like finding gold. Surround yourself with clever people who will bring out the best in you. Success is not something which Cole did alone–he had an entire team of peopleencouraging and organizing him every step of the way.

Strategy is a key factor, but it has to be flexible and vibrant. Picture it as a chess game, each move with consequences. It is about making the correctchoices. Your ability to adapt can save your life. We alldeviate from our plans, so the ability to adapt will often affect whetheror not you can ride out the changes smoothly.

Then there’s customer value–they form your heart. Step into their shoes and take a look at things from their point of view. Empathy is not a fashionable term; it is crucial if you are to offer what gets the end user excited. Satisfied customers are the backbone of a thriving enterprise.

Lastly, channel all your strength into focused determination. Breaks? Later maybe, when you‘v e reached your goal. Yes, some rest is in order, but always remember that unswerving attention is what really makes the difference between success and failure for entrepreneurs.

So there it is. Whether you take your models from Cole Diamond, or from other businessmen, a blend of courage, innovation, bulletproof strategy and tireless effort gets things done in the world of business. Ready to go? Come on, let’s do it!